​​参与或赢得奖项均无需购买相关产品

2018帝国大厦摄影大赛活动对所有在18年9月18日0时年满18岁及以上的中国合法居民开放。

帝国房地产信托有限责任公司（ESRT Empire State Building, L.L.C.），Resonance，微博、微信的公司员工、高层、董事，以及其分公司、子公司、附属公司、官员、理事、业主、分销商、零售商和广告/促销机构（统称“发布方”），以及上述人员的直系亲属（配偶、父母、子女、兄弟姐妹，不论现居何处）与同居人（无论是否有连带关系），都没有资格参与或赢得奖项。此规则在法律禁止或限制的地方无效。该活动遵从联邦、州、地方法律和规章制度的所有适用条款。本活动由帝国大厦主办，与微博及微信无关。您提供的信息将提交至主办方，而非微博或微信，并将只会用于本次大赛。

参与方式：大赛持续时间为北京时间2018年9月18日22:00:00至北京时间2018年10月24日23:59:59（称为“推广期”）。

推广期间，参赛者需提交美国纽约州纽约市帝国大厦的照片，或从帝国大厦拍摄的照片（每张照片称为一个“参赛作品”）。（1）照片必需为参赛者所拍摄；（2）所有参赛者必需遵守帝国大厦楼内的规章与规则；（3）在帝国大厦楼内或经营场所，禁止使用“专业摄影器材”拍摄照片，包括但不限于三脚架及照明设备；（4）在帝国大厦楼内或经营场所，禁止用绳索或其他方式特别隔出拍摄区域。参赛者需用以下方式之一提交参赛作品：

a）微博：访问http://www.weibo.com/empirestatebuilding，并关注帝国大厦官方微博账号。阅读摄影大赛细则，通过个人微博账号发布作品且@帝国大厦 官方微博，标注#2018帝国大厦光影魅力摄影大赛#话题。您发送给帝国大厦微博账号的任何照片都可能被视为本次大赛的参赛作品。凡使用您的微博账号提交参赛作品，即代表您承认并同意主办方有权按照http://www.weibo.com/上的细则及规定，通过微博API转载您的微博帖子。

b）微信：在微信上关注帝国大厦（微信号：esbochina）并通过微信私信提交您的参赛作品至帝国大厦微信公众号，同时发送文字信息“摄影大赛+姓名+电话+拍摄主题”。凡通过您的微信账号提交参赛作品，即代表您认可并同意主办方有权按照https://weixin.qq.com/agreement?lang=en上的细则及规定，通过微信API转载您的微信帖子，或使用您发送至帝国大厦微信公众号的私信内容。

无论参赛者使用的微博账号及微信账号数量，在推广期内，每人仅限提交一副参赛作品。若任何人或账号提交超过一副参赛作品，只有第一幅参赛作品将被接受，同一人或账号提交的其余作品均视为无效。请参考下文“仲裁”部分，确保您的参赛作品符合本次大赛的照片要求，并包含本次大赛仲裁标准的全部要素。参赛作品必须：1）是参赛者原创的、个人创作作品，且未使用任何图像处理软件进行编辑（除可以使用微博照片滤镜或其他色彩滤镜外，无其他例外）；2）从未发表过，且从未提交至任何大赛（包括往届帝国大厦摄影大赛），且从未赢得过任何奖项；3）全权属于参赛者。凡提交参赛作品，即代表参赛者保证并表示参赛作品符合本次大赛所设参赛要求。所有被本次大赛评委视为不道德、淫秽、粗俗、与主办方形象不符或违反条款规定的参赛作品无效。注意：参赛者必须关注帝国大厦微博和微信账号才可参与本次大赛。若参赛者未关注帝国大厦微博和微信账号，相关参赛作品视作无效。

参赛作品不得诽谤或侵犯公共形象和/或知识产权或任何在世或已故人员的隐私，亦不可侵犯任何版权作品或所有人的个人或其他专有权利，包括但不限于他人拥有的音乐、注册商标、品牌标识、商业外观（例如独特包装或除帝国大厦以外的大楼外观/室内设计）。参赛作品需包括（i）陈述及保证上述真实并正确，（ii）参赛方同意支付因其违反任何规定而造成的赔偿，确保发布方不受损害，（iii）参赛方认可帝国大厦形象为一个著名且受尊敬的机构，该形象及“帝国大厦”名称为帝国房地产信托有限责任公司拥有的注册商标，帝国房地产信托有限责任公司因其产品及服务依据商标法拥有该形象与“帝国大厦”名称，在参赛作品中使用帝国大厦形象或名称的任何行为应当符合帝国房地产信托有限责任公司的利益。由程序脚本、宏指令或其他方式自动生成的内容，以及不道德、淫秽、粗俗、与主办方形象不符或以上官方规则的参赛作品均视为无效。任何不符合此处所列要求的情况，参赛作品视为无效。参赛作品的提交被视为您认可作品符合规则，同意参赛，遵守本官方规则，并同意主办方为大赛管理而获取、使用和传输您的姓名及其他信息。发布方不承担以下责任：参赛作品、照片及提交信息的丢失、残缺、滞后、被窃、不准确、延误、混淆或错误记录；参赛作品、照片被偷窃、破坏、未经授权的访问或篡改；电话、电话线或电话系统的故障或失灵；网络、服务器或其他连接的中断或无信号、上传错误，或其他故障；信息传输和通讯中的任何错误、遗漏、干扰、失灵、延迟；人工处理错误；网络交通拥堵或任何技术问题，包括但不限于任何有关于参与此项活动而导致的参赛者或其他个人的计算机遭到攻击与损坏；本官方规则的错误或遗漏，包括在与大赛相关的广告或任何资料中，在大赛获胜者的评选与颁布过程中，以及颁奖过程中；或任何机械、人工、电子及其他类型的其他问题与错误。主办方有权取消任何试图贿赂、干预、损害官方管理、安全、公正、评判或是比赛正常进行的参赛者的参赛资格。除了通知获奖之外，主办方及任何主办方代表均不会与参赛者进行沟通。

大奖获得者需基于以下条件：大赛获得者将在2018年11月公布。活动主办方将以创意性、新颖性和活动主题相关性以0-100积分进行评定和最终评选，综合以上几方面最优的作品将被选为大奖得主。活动要求参赛者必须在2018年9月18日0时已成为年满18岁及以上的中国合法居民。如果此次活动没有收到足够数量的合格参赛作品，主办方有权保留部分奖品。参赛者一旦提交作品即同意主办方可以全权将提交作品为此次摄影活动、帝国大厦、其所有者或运营者所用。

奖品：

一等奖（一名）：一台尼康D3400或同等价值和规格的相机与帝国大厦独家定制相机带将被授予大奖获得者。

幸运奖（共四名）：帝国大厦定制金刚毛绒玩具一只。幸运奖获得者将由主办方随机抽取。

主办方有权以以下任意一种或多种方式展示获奖者作品：

1） 在主办方决定在特定时间和日期，用于帝国大厦社交媒体封面照片；

2） 用于帝国大厦摄影大赛作品展示，陈列在位于第五大道的帝国大厦展示橱窗内；

3） 用于帝国大厦社交媒体平台内容直至使用权被放弃（例如：网站，微博，微信，Facebook，Twitter，Instagram和Pinterest等平台）；

4） 用于本地，国家和国际上的媒体宣传中；

5） 用于帝国大厦市场营销。

奖品总价值约为627美元／4328.37人民币

杂项细则：除主办方之外，任何人不得转让、分配或替换奖品（或其任何部分），或以奖品兑换现金，主办方保留以价值相当或更高之物（除上文所提及的奖品之外）替换奖品（或其适当部分）的权利，由主办方全权决定。所有奖品不提供担保和保修服务。所有联邦、州和地方税收以及其他任何并未在此说明的由接受和使用奖品所产生的费用均由获奖者承担。全部或部分奖品产生的任何税费均由获奖者承担。主办方保留对奖品进行适当扣留的权利。作为接受奖品的条件，主办方可能会要求获奖者提交预扣税信息以及其他纳税申报表格。一等奖获得者须填写资格宣誓书、免责声明书、（合法的）公开允许书及其他任何主办方要求的文件并在收到文件的三天之内提交。如获奖通知邮件因发送失败而被退回、潜在获奖者在合理的时间内失联、未在收到通知的三天之内回复，或不符合验证过程或资格要求，该潜在获奖者即被认定为不符合资格，主办方有权通知符合资格的第二名。如参赛者在收到书面通知两天之后放弃奖品，主办方保留将该奖品授予其他参赛者的权利。所有参赛者及获奖者必须遵守以下规则：

1） 证明其提交的内容为个人原创，并且符合本官方规则所规定的所有要求。

2） 参赛者所提交的内容有可能被用于未来的宣传材料和广告之中，并且该种使用不会传达任何关于比赛的信息，包括且不限于该作品为获奖作品。

3） 参赛者对其所提交的内容保留所有权，一旦参与比赛，在法律允许的范围内，参赛者授予发行方及被任命的第三方非排他性、永久的、可再授权的免费使用许可，发行方及被任命的第三方则拥有以下权利：

a)    在全球范围内，为了广告或交易目的，以任何方式、在任何媒介编辑、出版、开发、使用该内容（或部分内容）的永久性权利，或为了任何其他目的，以其他任何媒介方式，在线或离线、目前或未来已知的任何方式，且不必给予参赛者或第三方进一步补偿、申请许可或通知。

b)    以任何目前和未来已知的媒介和方式，使用参赛者姓名、声音、居住城市、照片或其他肖像作为广告、交易或其他任何目的的权利（法律禁止的除外），且不必给予参赛者进一步补偿、申请许可或通知。参赛者因此必须明确对于上述所提材料的使用不得侵犯其他第三方的权利，也不得侵犯任何联邦、州或当地的法律和条例。

c)    取消任何包含粗俗下流信息的内容提交者的参赛资格。

d)    若参赛者由于直接或间接原因，部分或全部由于接受、拥有、使用或不当使用其所得奖品，或由于参与此次比赛，或其作品所使用的材料等原因，对其他任何人或实体造成任何损失、伤害、或赔偿金（包括律师费），包括但不限于人身伤害、死亡或对其财产所造成的伤害，主办方、发行方及被任命的第三方均不负责，并不会对此作出任何说明。如发生作弊、未经授权的人为干预、腐败或损害管理的恶性事件、影响安全的事件、或玩弄比赛的行为，主办方有权改变、暂停或终止该比赛。如比赛暂停或终止，主办方有权按上述规则从之前收到的符合要求的作品中评选获奖者。

仲裁：作为参与此次比赛的条件，参赛者须遵守以下规则（法律禁止的除外）：

（1）   任何由此次比赛或奖品所引起的争端或诉讼，均需单独解决，不得诉诸于任何形式的集体诉讼。争端或诉讼须根据美国仲裁协会的规则在离当事人最近的协会区域办公室专门解决。

（2）   在该类仲裁中，法律解释、裁决实行等一切进程均根据联邦仲裁法案进行

（3）   对该类仲裁的判决有可能会进入任何拥有司法权的法庭，当事人无论如何都不能保留奖品，因此当事人无任何索要惩罚性、附带性、后果性或其他任何赔偿金的权利，包括律师费，当事人的实际花费除外（如参与该比赛的费用）。当事人无任何提高赔偿金的权利。

法律选择：所有关于该官方规则的构成、有效性、解释、强制性的问题，或参赛者及主办方的权利与义务，均由美国纽约州的实体法管理及解释。

获奖名单：欲知获奖者名单，请私信帝国大厦官方微博或微信公众号了解。

此次比赛活动为帝国大厦主办，与微博和微信无关。

主办方：ESRT帝国大厦，L.L.C. ，纽约市西33街111号12层，纽约州，邮编10120

THE 2018 ESB PHOTO CONTEST OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.

Eligibility:  The 2018 ESB PHOTO CONTEST (“Contest”) is open to permanent legal residents of the People’s Republic of China who are eighteen (18) years of age or older on September 18, 2018. Employees, officers, directors, and agents of ESRT Empire State Building, L.L.C. ("Sponsor"), Resonance, Weibo, WeChat and each of their respective parent companies, subsidiaries, affiliates, officers, governors, owners, distributors, retailers, and advertising/promotion agencies (collectively, “Released Parties”), and their respective immediate family members (spouse, parent, child, sibling, regardless of where they reside), and those living in the same household of each, whether or not related, are not eligible to participate or win a prize. The offer to participate is void where prohibited or restricted by law, rule or regulation. This Contest is subject to all applicable federal, state, and local laws, rules and regulations. This promotion is in no way sponsored, endorsed, or administered by, or in association with, Weibo and WeChat. You are providing your information to the Sponsor and not to Weibo or WeChat. The information you provide will only be used for Contest purposes.

How to Participate: The Contest starts on September 18, 2018 at 10:00 PM Beijing Local Time (“BLT”) and ends October 24, 2018 at 11:59 PM BLT (the "Promotion Period").

During the Promotion Period, participants may submit a photo of the Empire State Building in New York City, NY, or from the Empire State Building (each, a “Submission” and/or “Entry”). (i) Photo must be taken by the participant; (ii) all participants must fully comply with applicable Building rules and regulations, (iii) no photograph may be taken using “professional photography equipment” within the Building or on the Building’s premises including without limitation, tripods or lighting equipment, and (iv) no special roping off or other segregation of areas within the Building or on the Building’s premises shall be permitted. Participants may submit an Entry using any one (1) of the following methods:

a) Weibo: Visit http://www.weibo.com/empirestatebuilding and follow the Empire State Building Weibo account. Read the Photo Contest Terms and Post your Submission on your Weibo account, @ESB Weibo account with hashtag #THE2018ESBPHOTOCONTEST#. Any photo you send to the Empire State Building Weibo account may be eligible for this Contest. By sending the submission in connection with your Weibo account, you are acknowledging and agreeing that Sponsor has the right to stream your post through the Weibo API or otherwise use your message as set forth in its online Terms and Conditions at http://www.weibo.com/.

b) WeChat: Follow the Empire State Building (esbochina) on WeChat and submit your entry to the Empire State Building through WeChat private message, together with a text message in form of “Photo contest + Name + Mobile number + Photography theme”. By sending the submission in connection with your WeChat account, you are acknowledging and agreeing that Sponsor has the right to stream your post through the WeChat API or otherwise use your post as set forth in its online Terms and Conditions at https://weixin.qq.com/agreement?lang=en.

Limit (1) Entry per person, regardless of the number of Weibo accounts or WeChat accounts used or method used to participate, for the duration of the Promotion Period. In the case of multiple Entries from any person or account, only the first Entry received will be accepted, and all subsequent Entries received from such person or account will be void. See Judging section below to make sure that your Entry complies with the photo requirements set forth herein, and includes all elements on which Entries will be judged. Entry must be entrant’s original, personal creation on which no image editing software has been used (Weibo Image Filters and other color filters may be used, but no other exceptions will be made); cannot have been previously published or submitted in any competition (including any previous Empire State Building photo contest) or have won any awards; and must be solely owned by the participant. By submitting an Entry, participant thereby warrants and represents that the Entry conforms to the Entry requirements set forth herein. Submissions that are deemed by the judges in their sole discretion to be immoral, obscene, profane or not in keeping with Sponsor’s image or in violation of these rules will be void. NOTE: For Weibo and WeChat, the person must follow the Empire State Building Weibo and WeChat account in order to participate in this Contest. In the event the person is not following the Empire State Building Weibo and WeChat, any Entry by that person will be void.

Entry cannot defame or invade publicity and/or intellectual property rights or the privacy of any person, living or deceased, or otherwise infringe upon any copyrighted works or person’s personal or other proprietary rights, including, without limitation, music, trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors other than the Empire State Building) owned by others. Submission of an Entry shall constitute (i) a representation and warranty that the foregoing is true and correct, (ii) an agreement by the submitting party to indemnify and hold harmless Released Parties from any violation thereof, and (iii) an acknowledgment by the submitting party that the Empire State Building image depicts a famous and venerable institution, that such image and the name “Empire State Building” are registered trademarks owned by ESRT Empire State Building, L.L.C., that ESRT Empire State Building, L.L.C. has trademark common law rights in the Empire State Building image and name based on the goods and services for which it is registered and/or its prior use by ESRT Empire State Building , L.L.C. or its predecessors and licensees, and that all trademark rights which may arise from the use of the Empire State Building image or name in any Entry shall inure to the benefit of ESRT Empire State Building, L.L.C. Entries generated by script, macro or other automated means or deemed by the judges to be immoral, obscene, profane or not in keeping with Sponsor’s image or in violation of these Official Rules will be void. In the event of non-compliance with any requirements specified herein, Entry will be void. Your submission of an Entry constitutes your representation of eligibility, consent to participate in this Contest and to adhere to these Official Rules and consent for Sponsor to obtain, use, and transfer your name and other information for the purpose of Contest administration. Released Parties are not responsible for lost, incomplete, late, stolen, inaccurate, delayed, garbled or misdirected registrations, Entries, photos, or submissions; theft, destruction or unauthorized access to, or alteration of, Entries or photos; failures or malfunctions of phones, phone lines or telephone systems; interrupted or unavailable network, server or other connections, upload errors, or otherwise; any error, omission, interruption, defect or delay in any transmission or communication; human-processing error; traffic congestion on the Internet or any technical problem, including but not limited to any injury or damage to entrant’s or any other person’s computer related to or resulting from Contest participation; errors or omissions in these Official Rules, in any Contest-related advertisements or other materials, in the selection or announcement of winner or in awarding of prize; or other problems or errors of any kind whether mechanical, human, electronic or otherwise. Sponsor reserves the right to void any and all Entries of an entrant who Sponsor believes, in its sole discretion, has attempted to tamper with, influence, or impair the administration, security, fairness, judging or proper play of Contest. Neither Sponsor, nor anyone acting on its behalf, will enter into communications with any entrant regarding such entrant’s Contest entry or standing other than to notify potential winners.

Winner Judging: During the Promotion Period, one (1) Entry will be selected from among all eligible Entries received. The Grand Prize Winner will be judged based on the following judging criteria: originality, creativity, depiction, uniqueness, and relevance to Contest theme on a scale of 0-100 points. Judging will be conducted after the Promotion Period by a panel of qualified independent judges selected by Sponsor, whose decisions will be final and binding in all matters relating to this Contest.

Grand Prize Winner Determination:  One (1) Grand Prize winner will be determined on or about November, 2018. The winners will be judged a panel of qualified independent judges selected by Sponsor, whose decisions will be final and binding in all matters relating to this Contest, based on the following criteria: Creativity, Originality and Relevance to Theme, in such proportion as Sponsor determines in its sole and absolute discretion, the entrant with the highest score being named the Grand Prize winner. Only legal permanent resident of People’s Republic of China who is eighteen (18) years of age or older on September 18, 2018 is eligible to win the Grand Prize. Sponsor reserves the right to not award all prizes if, in its sole and absolute discretion, it does not receive a sufficient number of eligible and qualified Entries. By submitting an Entry, each participant agrees that Sponsor shall have the unfettered right to use such Entry to mark this Contest, the Empire State Building or its owners or operators.

Prizes: One (1) Grand Prize: A NIKON D3400 or a model with the equivalent value camera, a customized camera strap awarded to the Grand Prize winner whose winning entry may be showcased in any or all of the following ways at Sponsor’s sole and absolute discretion: 1) As an Empire State Building social media profile photo at a time and date to be determined by Sponsor; 2) Included in an Empire State Building photo contest exhibit in its Fifth Avenue Gallery Windows; 3) Featured on Empire State Building social media channels content until use is abandoned (i.e. website, Weibo, WeChat, Facebook, Twitter, Instagram and Pinterest amongst other channels); 4) Featured in publicity through local, national, and international media; and 5) Featured in Empire State Building marketing. Approximate Retail Value (“ARV”) of Grand Prize=$627USD

Four (4) Lucky Draw Prize: Empire State Building customized King Kong plush toy. Four (4) winners will be determined simply by random drawing.

Miscellaneous:  Winning may be subject to applicable withholding requirements, as determined by Sponsor or Resonance. As a condition of receipt of a prize, Sponsor or Resonance may require a recipient to submit tax withholding information and other tax-related form. Grand Prize winner will be required to execute and return an Affidavit of Eligibility, Liability Release and (where legal) Publicity Release and any other documents required by Sponsor within three (3) days of date of receipt of documents. If any prize notification message and/or email is returned as undeliverable, the potential winner cannot be contacted within a reasonable time period, does not reply to correspondence within (3) days following date of attempted notification, or fails to comply with verification process and/or eligibility requirements, that potential winner may be disqualified and, at Sponsor’s discretion, a runner-up winner may be notified. By participating, each entrant and winner agrees to be bound by these Official Rules and the decisions of the Sponsor and judges, which are final and binding, and

1) Attest that Entry is his/her original, personal creation and that it meets all eligibility requirements set forth herein; and

2) Understand that their Entry may be selected for potential use in future advertising and/or promotional materials and further understand that the use of their Entry in potential advertising and/or promotion efforts does not convey any status of any kind with respect to the Contest such as, but not limited to, selection as the winning Entry in the Contest or being a Contest winner.

3) Agree that entrants will retain ownership of his/her Entry; however, by entering the Contest, and to the extent allowed by law, entrants grant Released Parties and their designees a non-exclusive, perpetual, sub-licensable, royalty-free license to use Entry and that Released Parties and their designees shall have:

a) The perpetual, worldwide right to edit, publish, exploit and use Entry (or any portion thereof) in any way and in any media for advertising and/or trade purposes and/or for any other purpose in any media or format, online or offline, now or hereafter known without further compensation, permission or notification from/to entrant or any third party;

b) The right and permission (unless prohibited by law) to use entrant’s name, voice, city/state of residence, photograph and/or other likeness for advertising, trade and/or for any other purpose in any media or format now or hereafter known without further compensation, permission or notification, entrant hereby representing that use of any of the foregoing materials shall not violate the rights of any third parties and shall not violate any applicable federal, state or local laws or ordinances;

c) The right to disqualify any Entries that they deem to be obscene or otherwise not in good taste;

d) Entrant will not assert any claim and there shall be no liability on account of, and entrant will defend, indemnify and hold harmless Released Parties from and against, any liability, loss, injury or damage of any kind (including attorney’s fees) to any person or entity including, without limitation, personal injury, death or damage to personal or real property, due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of the prize, participation in this Contest, or use of any entry-related materials. Sponsor reserves the right, in its sole discretion, to modify, suspend, and/or terminate this Contest should virus, bugs, non-authorized human intervention or other causes corrupt or impair the administration, security, fairness or proper play of the Contest and, in the case of suspension or termination, at its discretion, select the winner using the judging criteria provided above from among all eligible non-suspect Entries received prior to event requiring such termination or suspension.

Arbitration: Except where prohibited by law, as a condition of participating in this Contest, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Contest, or prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Contest), and participant further waives all rights to have damages multiplied or increased.

Choice of Law: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Contest, shall be governed by and construed in accordance with the substantive laws of the State of New York, USA.

Winners Name: For the name of the Grand Prize Winner, send a private message to the Empire State Building official Weibo and/or WeChat accounts.

This Contest is in no way sponsored, endorsed or administered by, or associated with Weibo and WeChat.

Sponsor: ESRT Empire State Building, L.L.C., 12th Floor, 111 West 33rd Street, New York, NY 10120​​​​​​​​