​​往届学生面试参考：

收到面试邀请邮件之后需要check in。check in和正式interview可以分开，check过一遍设备每次登陆都可以直接做practice了。但如果间隔时间太长，正式interview就必须重新再check一遍设备。

面试流程（五个步骤：watch welcome video +check-in(此处上传照片) + 检查计算机设备+ practice+ start your interview）：
1.注册，填个人信息，上传照片。
2. 检测视频音频是否可以使用，大概1-2分钟完成。其他电子产品不可以，我用的是电脑，浏览器用的是chrome，操作比较方便。建议同一天setup、practice然后面试，因为setup会失效，再弄一下也有点浪费时间。
3. practice一定要多做几次，可以一直进去做，但里面题库一般只有3-4道题。每次只能做一题，和真正的interview模式是一模一样的。面试官也是同样的人，但是题目是完全不一样的。所以不用太纠结practice里面的题目，自己准备好一些答案就可以了。
4. Start interview。大概用时是半个小时，网速慢的话上传时间要算在里面，所以至少留出一小时。一共五道题，前三道和最后一道是录视频。视频里，面试官念完题自动开始30秒准备时间，321，一分钟答题，录好了可以按space停止，1分钟到了录制也会自动停止。上传完后，点开始继续下一题（不按不会自动跳下一题）。第四题是writtenresponse，一道文字题，5分钟作答，250字内。

Strategic Marketing往年面试问题集：

1. how to judge the success of a marketing campaign
2. Compare two companies in the same sector. How do they differentiate their products to target potential customers?
3. what are marketing structures?
4. describe the marketing strategy of a famous brand
5. What do you think are some of the key difference between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing?
6. What are the differences between marketing strategy and marketing tactic?
7. What’s in your opinion, is the most important innovation in marketing in the last 20years? Why?
8. Give an example of a brand that used online campaigns to try and change their brand image. Were they successful in doing so? Why or why not?
9. In your view, what is the single most important determinant of success for a brand, and why?
10. Tell me about a recently-developed marketing tool or techniques that interest you.
11. Consider a brand that you like. What are the key marketing elements or campaigns that make this brand stand out for you?
12. What market research method do you think is particularly suited to uncovering completely new and untapped customer needs?
13. key elements of a marketing plan.
14. What qualities should a successful marketer possess?
15. Sometimes people in one company’s marketing department will conflict with that R&D department, what do you think?
16. how do you keep yourself up to date of new marketing techniques/ information
17. do you agree customer is the god?
18. what is the most effective way to do marketing when you have a limited budget?
19. What are the benefits of a loyalty programme?
20. How new digital marketing technology changes the purchase behavior of customers.
21. what is the difference between the way companies now and past communicate with customers

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